DavidK

UNIQUE AUDIENCE FEED BAC UNIQUE AUDIENCE: Members of the Music Business + a Musician

-good presentation, and good presentation format -one concern: more specific information about what big industries exactly have that is more than the smaller companies -survey was very interesting -good introduction to the presentation -an engaging presentation -question: Were these sources reliable?
 * Gi Chan Lee (Music Advisor)**

-an interesting presentation -a question: What about Korean singers? How are they promoted in Korea? -if had more Korean aspects to the essay, essay could have been strengthened -interesting to see Katy Perry’s example -wished to see more specific information about differences between the big and small industries -hoped survey had greater number of different artists and their fame
 * Jisu Park (Music Business Consultant)**

-great presentation, and good design on Keynote -interesting to see that music industries have great influence on an artists’ success -nice to see objective survey results to strengthen the essay -love the Katy Perry example -question: What could artists do to help improve their statuses?
 * Rachel Moon (KIS Singer)**

http://www.amazon.com/History-Western-Music-Eighth/dp/0393931250/ref=sr_1_4?ie=UTF8&qid=1300410129&sr=8-41. Scholarly Reading 2. Formal Writing/ Research 3. Unique Audience 4. Criteria to Access Yourselve 5. Challenging Question

Question: 1. If a flash mob was held at a big city area, would the people try to follow along with the dance? 2. How would the general public react if a group of people were performing, and the audience was singing along with it? 3. If a group of KIS people (at least around 20) started wearing a different style of clothing, how would people react to it? 4. If a malicious rumor about a group of people is spread, how rapidly would it be spread? And also what would be the effects? 5. If the whole freshmen class have a certain product, would the left-out kids buy that same product? (i.e. Yu-Gi-Oh Cards)

MAIN ONE: How has the music trend in America changed due to mass media and propaganda? Is the new music trend a reformative social movement, for greater hedonism and addiction?

"How do music companies affect the success of artists?" (POTENTIAL) -critically acclaimed musicians less popular than some artists

Audience: 1. Advertising Media Programs 2. Music Fans

Reading Plan 1. Music Marketing: Press, Promotion, Distribution, and Retail (http://www.amazon.com/Music-Marketing-Promotion-Distribution-Retail/dp/087639098X/ref=sr_1_5?ie=UTF8&qid=1300409439&sr=8-5). I'm planning to purchase the version of the book through Kindle, and read it there so that I could start on research ASAP. I think this book will be a good introduction in how the music industry is shaped and how they advertise people to listen to it, so that I could better understand how mass media and propaganda/advertisement has changed the music business.

2. Bridge of Waves: What Music Is and How Listening to It Changes the World (http://www.amazon.com/Bridge-Waves-Music-Listening-Changes/dp/1590307321/ref=sr_1_3?ie=UTF8&qid=1300409660&sr=8-3). There's a Kindle version for this, so I'll get a chance to read this at a same pace with the Music Marketing book. I think this an interesting book for my study, and a necessity, because it will give me insights in how music has changed people forever. This could help explain some of the music trends that are prevalent throughout the 21st century, and how such trends have evolved from the previous eras.

3. A History of Western Music (Eighth Edition) [Hardcover] (http://www.amazon.com/History-Western-Music-Eighth/dp/0393931250/ref=sr_1_4?ie=UTF8&qid=1300410129&sr=8-4). This is not in Kindle, so I will have to order this quite soon--but the purpose of this is to actually observe the chronological process of how music changed throughout the world. Music itself is a social movement, as people got in touch with more music and felt that as an escapade through their chains bound by society. By seeing how music has changed and altered throughout history, I could generally document the idea that the music trend has changed to reflect today's society attitude.