Ian,+Peter+L

Reading Plan

http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/ -Website that talks about the world of psychology in advertisement -Very basic -Introductory information

http://www.users.muohio.edu/shermarc/p324ads.shtml -More advanced information about psychology in advertisement -Miami University -Social Psychology -Doesn't really deal with visual appeals

http://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/3465/ -more scholarly -Statistics -Includes history about advertisement

http://en.cnki.com.cn/Article_en/CJFDTOTAL-XLXB200105010.htm -Marketing approach -Fudan University -Credible source -Consumer behavior & Psychology

http://onlinelibrary.wiley.com/doi/10.1111/j.1475-4975.1987.tb00558.x/abstract -Scholarly book -Advertisement for a Semantics for Psychology -Meaning of psychology in advertisement

http://www.3ds.com/fileadmin/img/brands/enovia/campaign/Different_Roles_of_Product_Appearance_in_Consumer_Choice.pdf -Scholarly book -Notable author -Talks about the effects of psychology in advertisement specifically -Market

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