Soho

__Politics: __ //David (Underdog) vs. Goliath (Top-Dog) // 

- Why do most people vote or support the political underdog? What are some of the factors that come into play?
 * Research Question:**

- If people were to choose between the top-dog and underdog, then most people will not only tend to favor the disadvantaged (the underdog) due to the principles of fairness and sympathy, but also because they want a "drama".
 * Hypothesis:**

- eligible adult voters for presidential candidates or - high school students in KIS (for the presidential elections for student council)
 * Unique Audience:**



//Why Do People Support Underdogs and Find Them So Appealing?// http://www.sciencedaily.com/releases/2007/12/071219155445.htm - This article explores the reasons as to why people find underdogs so appealing. The research team from the University of South Florida suggests that people apply the principles of justice and fairness when they look at the disadvantaged.
 * Reading Plan:**

//Study Reveals Pros and Cons of Being a Political Underdog// http://news.usf.edu/article/templates/?a=792 - This article is another extended study in search of the reason why people tend to feel empathy to the underdogs rather than the top-dogs.

//The Underdog Effect // @http://bq--3dakzvumylwltla.mltbd.com/zeroboard/view.php?id=mind2&no=35 - The effects of being an underdog and the bandwagon effect is clearly illustrated in this article about the Korean presidential election of 2003.

//I Know What You Did Last Election: Using Social Pressure to Mobilize Voters// http://www.campaignsandelections.com/publications/campaign-election/2010/October_2010/I-Know-What-You-Did-Last-Election-Using-Social-Pressure-to-Mobilize-Voters - From this article, I would be able to analyze the social tendencies regarding elections and the nature of voters when they are peer pressured; thus, this article would help my research effectively.

//Join the Club: How Peer Pressure Can Transform the World// - This book would help me explore the effects of peer pressure on people and how it would affect crucial decisions yet to be made in the future. I would be able to easily connect the correlation to my topic on how people are influenced by the decisions of others in political elections.

//The Marshal's Submission to the Majority// // http://query.nytimes.com/gst/abstract.html?res=F00A11F63C5A127B93CBAB1789D95F438784F9 // //-// This article would help me explain how large social or political institutions are prone to the 'submission to the majority' groups when it comes to crucial political cases. The article would further explain the nature of peer pressuring in the political world.


 * Unique Audience Presentation:**