SallyP

===**Challenging Research Question ** ===

1. How are businesses changing with more and more women joining the workforce? 2. How much does the environment of a business have an effect on the success of it? **//3.//** **//What changes do companies usually make in marketing their products and the company// itself //w////hen developing overseas customers?//** 4. How does trust from the consumers dictate the successes and failures of companies (i.e. the stock market)?

===**Unique Audience ** === //Marketing department of a company for #3// Group of businesspeople in the field for at least 10 years.

//**My sister who studied and works in the global marketing department**// Although my original unique audience of a marketing department of an actual company involved in global marketing cancelled last minute due to busy business and personal schedules, my sister provided helpful feedback on the idea development and overall writing. I decided to present to my sister because she had studied marketing in college and is currently working in the global marketing department in a company. Therefore, it was probably a wise choice of a backup plan. Concerning the presentation, my sister thought to be a bit brief and could use more solid examples that people could relate to in addition to the definitions of the concepts given. Also, another suggestion she gave was to be more confident about the subject. I probably was a bit unconfident talking to someone with more knowledge and experience with marketing because I feared I was to say something incorrect and being more knowledgable, my sister would brutally point that out. The same went for the writing portion as well; she suggested that there be more specific examples instead of the general facts. Although general facts may be good in starting a paper or a paragraph, it does not go a long way. Overall, it was another experience to the real world presenting to those who are more knowledgable in a field, despite the extensive research. Also, despite all the criticism given about my presentation and writing, my unique audience did agree to the points, simply had a problem with the brevity of the points provided.

Reading Plan

Alon, Ilan, ed. Chinese Economic Transition and International Marketing Strategy. Westport, CT: Praeger, 2003. Questia. Web. 13 Mar. 2011. (This book will be read throughout the research time given for this major sociological study from Questia.)

"MEDIA & MARKETING: We Must Embrace Change; Q&A Media Post Challenges Deborah Smith, Marketing and Communications Director of the NEC Group, on How Birmingham Is Shaping Up." The Birmingham Post (England) 18 Sept. 2006: 33.Questia. Web. 13 Mar. 2011. (This journal will be read and referred to throughout this unit through Questia.)

Oyedijo, Ade, Olawale Ibrahim Olateju, Mustapha Abiodun Okunnu, and Oludare Tolulope Adeyemi. "Impact of Size, Industry Structure and Strategy on Marketing Challenges of Globalization." Global Business and Management Research: An International Journal 2.1 (2010): 69+. Questia. Web. 13 Mar. 2011. (This journal article will be available on Questia throughout the study.)