Brian,+John

How does culture affect the way people perceive? = = Does the culture of the United States and South Korea affect the prioritization of top songs and movies? If so, how?

Hypothesis
We hypothesize that the cultures of the United States and South Korea do affect the prioritization of top songs and movies. We base this hypothesis on the idea that culture shapes our environment, hence influencing on our choices of "entertainment." What we enjoy to look and/or listen to is based on how, when, and where we were raised.


 * We came up with this hypothesis because we want to learn the role of culture and its impact on society.

Objective
Our main objective is to find out whether our culture plays a role in shaping our taste in entertainment (songs). We hope to find this by relating the United States' culture to U.S. entertainment and South Koreas' culture to South Korean entertainment. We also wish to find the difference in priorities due to culture, of the U.S. (Illinois) and South Korea (Seoul).

Method
We will first list the general facts about our culture. We will come up 10 ideas each that describe the people in Illinois and Seoul, then come together and choose similar adjectives that we have come up with. John will come up with the adjectives of the people in Illinois by using a source by researcher named Robert M. Williams. Brian will come up with the adjectives of the people in Seoul by brainstorming adjectives with five helpers (Deaki Kim, Soojeong Lee, Andrew Kim, Brian Moon, and Hyun Kim). Then, by using the rankings chart for songs in our countries, we will list the top ten songs. After this, we will go to the streets of where we live and survey people on the 10 adjectives, making them rank the ten adjectives from most important to least important. Three of the ten adjectives are to be ranked in the "Top 3" category, and three of the ten of the adjectives are to be ranked in the "Bottom 3" category. The Top 3 category reflects the adjective that most represents our countries, and the bottom three category should reflect the least important adjectives in our country. The remaining ranks of 4, 5, 6, and 7 are to be disregarded in our data. We will record the answers then compare the results and analyze by comparing it to the taste of our nation of top songs. If the American entertainment results lean towards the U.S. adjectives, then our hypothesis can be defined. if not, then there is no correlation. Same method goes for South Korea.

Potential Errors
First of all, our experiment is only including a small group of people, which will affect the results because the small group is hard to represent the country as a whole. Also, some people will either answer with dishonesty or with a joking manner. In meaning, some people might say they dislike a certain music because it may make them look old, immature, and so on (For instance, the national anthem). Some people may be with a group of friends, hence they might answer the questions foolishly. Another potential error that may occur is the fact that the adjectives that we come up with may not fully represent our country, not only because we limit ourselves to few adjectives, but also because we can miss several key adjectives.

Literature Review Brian Kim Article http://www.truth-out.org/how-pop-culture-influences-political-expectations/1330185800

This article is one example that shows how the culture influences political expectations. We can utilize this article to explain how people decide in certain things based on cultural influences. A good example from this article is that it says "We love candidates who speak their mind in movies." This means that people tend to follow the pop culture and decide their political standing points based on it. In meaning, a person will follow a certain belief if he or she thinks the belief is popular as well as justifiable.

http://www.telegraph.co.uk/culture/9108767/Englands-cultural-scene-is-glowing-with-optimism.html

This article is another example that shows how culture will influence the way people look at things. The cultural aspect in England is that people tend to believe people who wear certain clothes as well as act certain ways in theatre is positive. It is "optimistic," showing how good it is for many. Despite the "austerity" in England, people will try to be optimistic and happy, hence causing many to see others' as good people. The world now perceives that UK is trying to be optimistic, hence causing perceptions to be formed.

http://www.cbsnews.com/8301-505144_162-57386271/uk-police-culture-of-illegal-payments-at-the-sun/

This article shows how crime plays a role in affecting the way people look at others'. In the United Kingdoms, a UK tabloid had a culture of making illegal payments to dig out some useful stories to report. This caused a lot of issues; the papers were buying out officials to report to the world, which is corrupt, hence causing many to view many officials corrupt as well. Thanks to this report, the officials became unjustifiable and corrupt leaders.


 * JOHN FINCH**
 * (My sources are in a different format but each of them corresponds to a works cited that you will find at the end and I will also post the links to each of them) Also, this was written when we were having issues focusing in on a topic so these sources are subject to change once we figure out what our plan is.**

UHS-KIS Literary Review My first source is an article titled “Follow the Money” by Esther Kaplan. This piece comes from a larger work of hers entitled __With God on Their Side: How Christian Fundamentalists Trampled Science, Policy, and Democracy in George W. Bush's White House__. This article discusses the conservative family values and how they are reflected in government and other aspects of society. This source is not very recent given the fact that it was written in 2004 when the Bush administration was still a major factor of how our government was being run, but the message is still applicable to today in that most of the conservative family values have not changed dramatically in the past eight years. In discussing the conservative right winged values it focuses on Christian organizations and their attempt to defund liberal organizations as part of “the Christian right’s financial equation.” Christianity is still a large force in today’s society which further proves my point that this source still plays an active role in getting my message across. Due to the focusing mainly on Christian values in our society, connecting this source to the top songs and movies of that time period and of now is going to be quite challenging. My second source, “Misfit America” by Paul Starobin, comes from the Atlantic Monthly from 2006. This article discusses other cultures views on America based upon their opinions of our culture and values. However, the article states that the antipathy towards Americans comes from the misgivings of our culture and how their perception of us is off from the way we actually act, not that the information is blatantly wrong, but the exaggeration and embellishment of the facts causes the perception of our society to be skewed. I am completely aware that my third source cannot be given the title of “credible” given the fact that it is a blog, however, I really enjoy his ideas on how music has changed overtime in showing the depth and beauty of the lyrics from //Prisoner of Love// by Perry Como to the shallowness and stupidity of the lyrics of //Tik Tok// by Ke$sha. He makes a good point in that music has been something that has changed with the times (and for the better.) I plan on using this blog to relate the changing on music overtime to outside events that are occurring in a culture and how that effects the values that people have. Music and movies and how they change overtime can show the changes in values and priorities of a society in that they reflect one another. My fourth source focuses on one artist in particular who is making quite an impact in popular music of American culture, Adele. This article is from USA Today and was posted just two weeks ago. The focus of this article is that her performance at the Grammy’s is causing the sales of her CDs to soar even more than they were prior to. This demonstrates my point that outside events can impact how people react to popular culture. In this case, the outside event was the Grammy Awards and her outstanding number of awards caused her music sales to shoot up. This demonstrates that Americans value other peoples opinion on popular topics and this can sometimes make their decisions for them rather than thinking about something for themselves for a change. We are constantly being told what to do and how to act by society, even if it isn’t flat out saying it to us. Sources number five and six directly relate in that they focus on the top ten songs and top ten movies from the past year. This representation of what Americans seem to be favoring over a specific period of time demonstrates what they see as important or worth spending their money on. Finding relevant research is going to be quite challenging in relation to this topic considering that a good portion of the information is going to be very opinionated given that we are dealing with entertainment. As a team, we are going to need to separate the biased research from the credible sources so we know what to base our project on.

Works Cited Briggs, William M. "Proof That Music Is Growing Worse." Web log post. //William M. Briggs: Statistician to// // the Stars //. Ed. William M. Briggs. 28 Sept. 2011. Web. 27 Feb. 2012.

Esther, Kaplan. "Follow the Money." //Nation// 279.14 (2004): 20-23. //MAS Ultra - School Edition//. Web. 27 Feb. 2012.

Rolling Stone. "iTunes Top 10 Songs." //Rolling Stone// 29 Sept. 2011: 98. //MAS Ultra - School Edition//. Web. 27 Feb. 2012.

Starobin, Paul. "Misfit America." //Atlantic Monthly// 297.1 (2006): 144-49. //MAS Ultra - School Edition//. Web. 27 Feb. 2012.

USA Today. "Adele Will Surely Top That Chart Again." //USA Today// 14 Feb. 2012, Life sec.: 1d. Print. Web. 27 Feb. 2012.

Wheat, Alynda. "TOP Ten MOVIES." //People// 26 Dec. 2011. //MAS Ultra - School Edition//. Web. 27 Feb. 2012.

Source 1: [|http://web.ebscohost.com/ehost/detail?vid=4&hid=111&sid=551dc768-5af0-4726-b2aa-57907c91b958%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=ulh&AN=14764114] Source 2: [] Source 3: [] Source 4: [] Source 5: [] Source 6: []

** John’s Raw Data from the US **

 * Directions just how survey takers saw them: **


 * “Please label 1-10 the order of importance of each of these Core American Values developed by Robin M. Williams (1 = most important 10 = least important) **
 * __Core American Values__ **
 * 1) Individualism
 * 2) Achievement and Success
 * 3) Activity and Work
 * 4) Science and Technology
 * 5) Progress and Material Comfort
 * 6) Efficiency and Practicality
 * 7) Equality
 * 8) Morality and Humanitarianism
 * 9) Freedom and Liberty
 * 10) Racism and Group Superiority

1. We Are Young – Fun 2. Stronger (What Doesn’t Kill You) – Kelly Clarkson 3. Set Fire to the Rain – Adele 4. Glad You Came – The Wanted 5. Somebody That I Used to Know – Gotye featuring Kimbra 6. Turn Me On – David Guetta featuring Nicki Minaj 7. Take Care – Drake featuring Rihanna 8. Young, Wild & Free – Snoop Dogg and Wiz Khalifa featuring Bruno Mars 9. Starships – Nicki Minaj 10. Part of Me – Katy Perry
 * __Top 10 Songs in America that I am Using (based on Billboard top 100)__ **


 * I asked 50 people to take my survey and my primary analysis of this data is that the top “contenders” for the top 3 spots (meaning most important) are “Freedom and Liberty,” “Equality” and “Morality and Humanitarianism.” This demonstrates a focus on others while still valuing the importance of the self. The bottom 3 spots (meaning least important) are being held by “Progress and Material Comfort,” “Racism and Group Superiority,” “Efficiency and Practicality” and “Science and Technology.” This would seem to show that we do not value material goods, which is surprising and seems contradictory to how our culture is actually run. **

Ranked 1: 9 Ranked 2: 6 Ranked 3: 6 Ranked 8: 0 Ranked 9: 3 Ranked 10: 0
 * __Individualism__ **
 * Top 3 Percentage: 42% **
 * Bottom 3 Percentage: 6% **

Ranked 1: 5 Ranked 2: 5 Ranked 3: 9 Ranked 8: 0 Ranked 9: 0 Ranked 10: 2
 * __Achievement and Success__ **
 * Top 3 Percentage: 38% **
 * Bottom 3 Percentage:4% **

Ranked 1: 0 Ranked 2: 3 Ranked 3: 5 Ranked 8: 4 Ranked 9: 8 Ranked 10: 2
 * __Activity and Work__ **
 * Top 3 Percentage: 16% **
 * Bottom 3 Percentage: 28% **

Ranked 1: 0 Ranked 2: 1 Ranked 3: 2 Ranked 8: 9 Ranked 9: 7 Ranked 10: 8
 * __Science and Technology__ **
 * Top 3 Percentage: 6% **
 * Bottom 3 Percentage: 48% **

Ranked 1: 0 Ranked 2: 1 Ranked 3: 1 Ranked 8: 10 Ranked 9: 12 Ranked 10: 9
 * __Progress and Material Comfort__ **
 * Top 3 Percentage: 4% **
 * Bottom 3 Percentage: 62% **

Ranked 1: 2 Ranked 2: 3 Ranked 3: 4 Ranked 8: 12 Ranked 9: 8 Ranked 10: 4
 * __Efficiency and Practicality__ **
 * Top 3 Percentage: 18% **
 * Bottom 3 Percentage: 48% **

Ranked 1: 10 Ranked 2: 14 Ranked 3: 5 Ranked 8: 4 Ranked 9: 0 Ranked 10: 3
 * __Equality__ **
 * Top 3 Percentage: 58% **
 * Bottom 3 Percentage: 14% **

Ranked 1: 4 Ranked 2: 8 Ranked 3: 11 Ranked 8: 2 Ranked 9: 5 Ranked 10: 1
 * __Morality and Humanitarianism__ **
 * Top 3 Percentage: 46% **
 * Bottom 3 Percentage: 16% **

Ranked 1: 17 Ranked 2: 7 Ranked 3: 6 Ranked 8: 2 Ranked 9: 1 Ranked 10: 0
 * __Freedom and Liberty__ **
 * Top 3 Percentage: 60% **
 * Bottom 3 Percentage: 6% **

Ranked 1: 3 Ranked 2: 0 Ranked 3: 2 Ranked 8: 4 Ranked 9: 4 Ranked 10: 20
 * __Racism and Group Superiority__ **
 * Top 3 Percentage: 10% **
 * Bottom 3 Percentage:56% **

**Brian**
 * __Core Korean Values__ **
 * 1. Collaborative work **
 * 2. Manners towards elders **
 * 3. Reputation **
 * 4. Achievement and Success **
 * 5. Comfort **
 * 6. Science and Technology **
 * 7. Relationship **
 * 8. Religion **
 * 9. Healthy **
 * 10. Competition **


 * __Top 10 Songs in Korea that I am Using (based on Korean Top Charts)__ **
 * 1. 나도 너처럼 -2AM (Me Like You - 2 AM) **
 * 2. 그대 한 사람 - 김수현 (You Are The Only One - Kim Soo Hyeon) **
 * 3. Heaven- 에일리 (Heaven - Ailee) **
 * 4. 곰인형: 린 (Teddy Bear - Lyn) **
 * 5. 너를 위해- 임재범 (For You - Lim Jae Bum) **
 * 6. 내꺼였는데 - 2AM (She Was Mine - 2 AM) **
 * 7. Falling - 존박 (Falling - John Park) **
 * 8. 너만은 모르길- 가인 (The Road Only You Don't Know - Ga Een) **
 * 9. 이상하다- 박효신 (Weird - Park Hyo Shin) **
 * 10. 시간을 거슬려- 린 (Reversing Time - Lyn) **


 * Directions just how survey takers saw them: **


 * “Please label 1-10 the order of importance of each of these Core American Values developed by Robin M. Williams (1 = most important 10 = least important) **

I went to Coex Mall on March 29th and asked 50 people to take my survey and I found out that the ones that Koreans considered to be most important were Reputation, Achievement and Success, and Relationship. The three least important adjectives that Koreans considered to be was Competition, Science and Technology, and Comfort. This shows that Koreans tend to also not value material goods (despite how advanced Korea is in science and technology) and follows the culture of Confucianism. Also, despite the vast competition between students in South Korea, many refused the fact that it is one of their primary adjectives. This result also shows that Koreans respect elders despite the massive competition in Seoul.

Ranked 1: 0
 * __Collaborative work__ **

Ranked 2: 4

Ranked 3: 3

Ranked 8: 4

Ranked 9: 3

Ranked 10: 5
 * Top 3 Percentage: 14% **
 * Bottom 3 Percentage: 24% **


 * __Relationship__ **

Ranked 1: 12

Ranked 2: 9

Ranked 3: 7

Ranked 8: 2

Ranked 9: 0

Ranked 10: 0
 * Top 3 Percentage: 56% **
 * Bottom 3 Percentage: 4% **

Ranked 1: 19
 * __Reputation__ **

Ranked 2: 11

Ranked 3: 8

Ranked 8: 3

Ranked 9: 1

Ranked 10: 0
 * Top 3 Percentage: 76% **
 * Bottom 3 Percentage: 8% **

Ranked 1: 18
 * __Achievement and Success__ **

Ranked 2: 9

Ranked 3: 5

Ranked 8: 2

Ranked 9: 1

Ranked 10: 0
 * Top 3 Percentage: 64% **
 * Bottom 3 Percentage: 6% **

Ranked 1: 2
 * __Comfort__ **

Ranked 2: 1

Ranked 3: 0

Ranked 8: 9

Ranked 9: 12

Ranked 10: 10
 * Top 3 Percentage: 6% **
 * Bottom 3 Percentage: 62% **

Ranked 1: 0
 * __Science and Technology__ **

Ranked 2: 0

Ranked 3: 1

Ranked 8: 1

Ranked 9: 8

Ranked 10: 13
 * Top 3 Percentage: 2% **
 * Bottom 3 Percentage: 44% **

Ranked 1: 7
 * __Manners towards elders__ **

Ranked 2: 5

Ranked 3: 4

Ranked 8: 4

Ranked 9: 3

Ranked 10: 4
 * Top 3 Percentage: 30% **
 * Bottom 3 Percentage: 22% **

Ranked 1: 5
 * __Religion__ **

Ranked 2: 2

Ranked 3: 7

Ranked 8: 0

Ranked 9: 3

Ranked 10: 4
 * Top 3 Percentage: 28% **
 * Bottom 3 Percentage: 14% **

Ranked 1: 4
 * __Healthy__ **

Ranked 2: 5

Ranked 3: 2

Ranked 8: 3

Ranked 9: 2

Ranked 10: 4
 * Top 3 Percentage: 22% **
 * Bottom 3 Percentage: 18% **

**__Competition__** Ranked 1: 0

Ranked 2: 0

Ranked 3: 1

Ranked 8: 6

Ranked 9: 13

Ranked 10: 12
 * Top 3 Percentage: 2% **
 * Bottom 3 Percentage: 62% **

http://www.wix.com/bkim12/roofies-are-not
 * LINK FOR OUR WEBSITE: **

** Cultural Values and Popular Culture ** How does culture affect the way people perceive? Do the values of the cultures of the United States and South Korea impact the prioritization of top songs? John Finch Bloomington, IL, U.S.     Brian Kim Seoul, South Korea April 2, 2012
 * __FINAL REPORT__**

John Finch & Brian Kim April 2, 2012 Gorski Sociology We hypothesize that the cultural values will have an impact on the prioritization of the top songs from our respective cultures. We base this hypothesis on the fact that culture shapes our environment, therefore, having an impact on the way we perceive the world around us. We then use this perception to base our decisions about entertainment on while still using our knowledge that we gained from the way we were raised, where we were raised, and how we were raised. Entertainment and popular culture is something that is very different from culture to culture, but the idea remains the same. Paul Starobin stated in his article from the //Atlantic Monthly// titled “Misfit America,” “Circles of friends swap digital photos on their mobile phones in London, Moscow, and Hong Kong just as they do in Los Angeles.” The only difference between cultures is how this information and entertainment is perceived.  The way we approached our research for this experiment was through a survey. We each gave high school students a survey with what we found to be “core” values in both America and South Korea and gave these surveys to students with the following instructions, “Please label these ‘Core America Values,’ developed by Robin M. Williams, 1-10. 1 = most important 10 = least important.” We each gave this survey to 50 people and compiled our results by looking at each of the categories of values and marking how many people put each one in their top three and bottom three. We gathered these percentages of people and compared them to our list of top ten pop songs from our respective cultures.
 * __Hypothesis __**
 * __Research Method __**

I was unable to get the pictures of our graphs that Brian developed off of the website so here is the URL to the page with each of our graphs representing the top three and bottom three values and how they relate to the top ten songs. [|http://www.wix.com/bkim12/roofies-are-not#!visuals/stackercoverflowalbum4=0] <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">List of values used in America: Individualism, Achievement and Success, Activity and Work, Science and Technology, Progress and Material Comfort, Efficiency and Practicality, Equality, Morality and Humanitarianism, Freedom and Liberty, and Racism and Group Superiority. <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">List of values used in Korea: Collaborative Work, Manners towards elders, Reputation, Achievement and Success, Comfort, Science and Technology, Relationship, Healthy, Equality, and Religion. <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">List of top ten songs used in America: 1. We Are Young – Fun 2. Stronger (What Doesn’t Kill You) – Kelly Clarkson 3. Set Fire to the Rain – Adele 4. Glad You Came – The Wanted 5. Somebody That I Used to Know – Gotye featuring Kimbra 6. Turn Me On – David Guetta featuring Nicki Minaj 7. Take Care – Drake featuring Rihanna 8. Young, Wild & Free – Snoop Dogg and Wiz Khalifa featuring Bruno Mars 9. Starships – Nicki Minaj 10. Part of Me – Katy Perry <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">List of top ten songs used in Korea: 1. I wonder if you hurt like me- 2AM 2. You are the only one- Kim Soo Hyeon 3. Heaven- Ailee 4. Teddy Bear- Lyn 5. For you - Lim Jae Bum 6. She was mine - 2AM 7. Falling - John Park 8. The road only you don't know- Ga Een 9. Weird- Park Hyo Shin 10. Disregarding Time- Lyn
 * __<span style="color: #222222; font-family: 'Times New Roman',serif; font-size: 12pt;">Data Presentation __**


 * ** American Values ** ||  ||   ||
 * ** Name ** || ** % in top 3 ** || ** % in bottom three ** ||
 * ** Individualism ** || ** 42% ** || ** 6% ** ||
 * ** Achievement and Success ** || ** 38% ** || ** 4% ** ||
 * ** Activity and Work ** || ** 16% ** || ** 28% ** ||
 * ** Science and Technology ** || ** 6% ** || ** 48% ** ||
 * ** Progress and Material Comfort ** || ** 4% ** || ** 62% ** ||
 * ** Efficiency and Practicality ** || ** 18% ** || ** 48% ** ||
 * ** Equality ** || ** 58% ** || ** 14% ** ||
 * ** Morality and Humanitarianism ** || ** 46% ** || ** 16% ** ||
 * ** Freedom and Liberty ** || ** 60% ** || ** 6% ** ||
 * ** Racism and Group Superiority ** || ** 10% ** || ** 56% ** ||
 * ** Korean Values ** ||  ||   ||
 * ** Collaborative Work ** || ** 14% ** || ** 24% ** ||
 * ** Manners Towards Elders ** || ** 30% ** || ** 22% ** ||
 * ** Reputation ** || ** 76% ** || ** 8% ** ||
 * ** Achievement and Success ** || ** 64% ** || ** 6% ** ||
 * ** Comfort ** || ** 6% ** || ** 62% ** ||
 * ** Science and Technology ** || ** 2% ** || ** 44% ** ||
 * ** Relationship ** || ** 56% ** || ** 4% ** ||
 * ** Religion ** || ** 28% ** || ** 14% ** ||
 * ** Healthy ** || ** 22% ** || ** 18% ** ||
 * ** Competition ** || ** 2% ** || ** 62% ** ||

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;"> <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;"> <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;"> <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;"> We found that in America, there is very little correlation to our values and the way we prioritize our top songs of the time period. The most songs that related to our top three values were only three songs and they related to the value of Morality and Humanitarianism. It was a very similar situation when it came to finding a connection between our bottom three values and the top ten songs. Only three songs matched up to a value and that was the value of Progress and Material Comfort. This is not enough of a correlation to support our hypothesis that the way we perceive the environment around us has a direct impact on our entertainment and how we take advantage of it. However, in Korea the top three values had one value that all ten of the top ten songs related to, which was the value of the Relationship. This shows that Koreans see relationships as a very important aspect of their society and this directly relates to their entertainment and popular culture. In the bottom three, only two songs related to the value of Comfort, which shows that the values that they do not consider to be important do not have much of an impact on their popular culture and entertainment. <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;"> Our original hypothesis that <span style="color: #222222; font-family: 'Times New Roman',serif; font-size: 12pt;">the cultural values will have an impact on the prioritization of the top songs from our respective cultures has been proven to be false based on the data that we collected. Even though one of the top three values related to all ten songs in Korea, that is not enough information to be able to state that cultural values have a direct impact on our entertainment. <span style="color: #222222; font-family: 'Times New Roman',serif; font-size: 12pt;"> We made a couple of changes throughout our experimental process, some of them influence by the students in the United States. Originally we had a few discrepancies in zeroing in on what our topic truly was, but with the help of Mr. Duncan, Mrs. Gorski, and our classmates, we were able to come up with our final big picture and specific questions. Originally, we were going to look at the percentages of each value and how that related to each individual song on our top ten lists, however, this would be far too vague and would inevitably accomplish nothing in our attempt to find some sort of relationship between the two ideas. Given this fact, we decided to just look at the top three and bottom three to get a better general idea as to what each culture viewed as most important and least important when it came to the idea of cultural values. <span style="color: #222222; font-family: 'Times New Roman',serif; font-size: 12pt;"> One major error that I can see occurring in our experiment is the fact that, in the United States, the data was taken from high school students specifically and in Korea it was taken from everyone who was at the mall. Now, whether they were high school students or not, I have no idea, but the difference in age could have had a negative impact on how they perceive the world around them, therefore impacting our list of cultural values. Another form of error that potentially occurred was that the perception of how the songs relate to values or not is rather subjective, in that it depends on the analyzer’s perception of the songs meanings in order to accurately find some sort of relation between the two. However, we combatted this potential error by stating on our website what we thought the songs’ meanings to be and how they could be related to cultural values. Looking back on our experiment, I can see many ways that we could have made it more accurate and find some way to potentially prove our hypothesis. However, we did the best that we could with the information that we were given.
 * I asked 50 people to take my survey and my primary analysis of this data is that the top “contenders” for the top 3 spots (meaning most important) are “Freedom and Liberty,” “Equality” and “Morality and Humanitarianism.” This demonstrates a focus on others while still valuing the importance of the self. The bottom 3 spots (meaning least important) are being held by “Progress and Material Comfort,” “Racism and Group Superiority,” “Efficiency and Practicality” and “Science and Technology.” This would seem to show that we do not value material goods, which is surprising and seems contradictory to how our culture is actually run. **
 * Brian went to Coex Mall on March 29th and asked 50 people to take his survey as well and found that the values Koreans considered to be most important were Reputation, Achievement and Success, and Relationship. The three values that Koreans found to be least important were Competition, Science and Technology, and Comfort. This shows that Koreans also tend to not value material goods (despite how advanced Korea is in science and technology) and follows the culture of Confucianism. **<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Also, despite the vast competition between students in South Korea, many refused the fact that it is one of their primary adjectives. This result also shows that Koreans respect elders despite the massive competition in Seoul.
 * __<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Analysis __**